Marketplaces

Amazon and Walmart.

Selling on a marketplace is its own discipline — different data, different rules, different economics, and a day-to-day workload that catches most brands out after launch.

Rows of graded tomatoes at a farm stand, sorted by ripeness and size into labeled boxes.

The record

Twenty-five years, one catalog, four channels.

300,000items cataloged
and described
2001first online sale,
still going
7 figureson Amazon with
no advertising
13 yrsinside marketplace
seller systems

What the work is

Mostly it is the data.

Every platform wants the same product described differently. Titles, attributes, categories, images, feeds. That is where the work is, and where the errors hide.

Catalog build

Getting a product range onto a platform correctly the first time, structured so it can be maintained rather than rebuilt.

Feed engineering

One master database feeding several platforms, each wanting the data in its own shape.

Listing optimization

Titles, bullets, attributes and images against what people actually search for on that platform.

Variations

Size, color, style and price variants — among the hardest things to set up correctly and the easiest to break.

The honest qualifier

This is not for everyone.

A company needs six-figure revenue potential on the platform for marketplace work to be worth the time on either side. Most small businesses do not clear that, and we will say so.

Marketplace case studies  →

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