With the numbers left in — including the parts that went backward and the recommendations we reversed.
Client names are withheld throughout. Where a matter is live or a party is identifiable, the write-up covers method and economics only.
Catalogs, listings, marketplaces, search visibility, competitive position. Whatever you sell, we find out why it is not selling and what it would take.
| Discipline | Engagement | What it covers | The numbers |
|---|---|---|---|
| Assessment & remediation | A design retailer, crawled properly | A Shopify storefront for a designer home-goods brand. What a full technical crawl found, and why the first crawl produced numbers that were not real. | 444 URLs crawled · 60-page report · 154 false errors caught |
| Cultural institution | An art museum with three front doors | A regional art museum running content, ticketing and retail on separate systems, and what that split costs before anyone writes a word of copy. | 55-page assessment · 3 domains · 9 dimensions scored |
| Marketplace strategy | Should a heritage brand sell on Amazon? | An unsolicited analysis for a well-known outdoor brand that does not sell direct on Amazon, built from the platform’s own search data. | 938,986 search terms analyzed · 20 slides · 6-month build costed |
| Distressed business assessment | What is still worth something? | A twenty-one year old e-commerce business four days from filing. Five years of financials, six marketplace channels, and what was genuinely hard to rebuild. | 21 yrs of trading · 6 channels · 4 days to the filing |
| Machine learning advisory | A machine learning analysis for Monster.com | Two open questions from a vice president: what the candidate journey could reveal, and whether ML would improve resume-to-job matching. | 56 pages · 3 implementations documented · 1 build argued down |
| Competitive research | The research that reversed our own recommendation | A client wanted to cut a very large catalog. Ten years of their own order data said the opposite. | 88.3% sold exactly once · 75.8% of revenue in the tail |
| Catalog & product data | Three hundred thousand products nobody could describe | Recovering metadata that had never been connected, and a revenue analysis that reversed itself. | 96.9% matched to source · 2.1% of titles to spec |
| Site performance & SEO | A 300,000-item catalog, and the work of making it findable | Page speed, crawl budget, index coverage, feed and metadata work, and the regression the re-test caught. | 273,807 records matched · 36% of crawl recovered |
| Market entry | Entering a market you have never sold into | Market entry research for a home furnishings line — sizing, positioning and channel. | Nine charts · full market build |
Books, decks, proposals, grant applications, pitch packages, manuscripts, presentations — any format where an outsider has to read it and say yes.
| Discipline | Engagement | What it covers | The numbers |
|---|---|---|---|
| Venture design and funding | You have the idea. How are you going to do it? | Turning a venture concept into something a federal reviewer can assess — scope, schedule, cost, risk and control. | 2 federal routes · 5 planning artifacts · 1 advisor finding the hole |
| Business plan | What the research produced | A patent application, a federal seed funding package, a venture introduction and three faculty advisors. | 1 patent filed · 100+ data feeds designed for |
| Manuscript & production | The apparatus behind one book | What a trade publisher actually requires, and what that apparatus costs when you buy it. | 155 figures cleared · $28,400 per volume avoided |
| Audience research | The finding that won a six-volume commission | The audience research that turned a publisher’s maybe into a signed contract. | Six charts · contract secured |
Briefs, milestones, contracts, curricula, procedures, pricing models and the ledgers underneath them. The paperwork that lets a small operation run without you standing in it.
| Discipline | Engagement | What it covers | The numbers |
|---|---|---|---|
| Social operating protocol | A social plan somebody can actually run | Formats, cadences, named suppliers and numeric targets across six platforms. Nobody can execute a tone. | 6 platforms · 6 jobs · 1 source archive |
| Vendor management | How to hire a specialist and know what you got | Pricing against what remains to be built, milestones you can stop at, and verifying what came back. | 4 independent milestones · 7-item punch list |
| Logistics & pricing | Setting a rate before you know the demand | Modeling fixed costs and unbilled time, then writing the rules that decide the schedule in advance. | 8 operating documents · 2 rate scenarios modeled |
| Curriculum | Building a course where none existed | No textbook, no accreditation precedent. Ten modules a college could adopt, staff and stand behind. | 10 modules · first of its kind in the country |
Litigation files, claim histories, archives, regulatory exchanges, reference material. Organized, cross-referenced, cited to the page — and honest about where our work ends.
| Discipline | Engagement | What it covers | The numbers |
|---|---|---|---|
| Document analysis | Ten years of records, read together for the first time | Over ten thousand documents, a succession of attorneys, and nobody had ever read the whole record at once. | 10,263 documents · $2.5–4M conventional cost · 5–8 years |
| Legal research & drafting | When the record outlasts the resources | These matters rarely end on a ruling. They end when one side runs out of capacity to keep filing. | $15–50K per brief at market · 0 citations unverified |
| Research design | Ten years of a Facebook page, and a question worth asking | Turning an observation about archival content into a study designed to prove itself wrong. | 3 experiment arms · 0 results claimed yet |
| Reference content | Fifty-eight thousand words, written for a moving vehicle | Comprehensive first and curated second, organized by where the reader physically is. | 58,236 words · 541 restaurants cataloged |
Each opens in a new window.
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