Twenty-five pieces of work, shown in full

With the numbers left in — including the parts that went backward and the recommendations we reversed.

Client names are withheld throughout. Where a matter is live or a party is identifiable, the write-up covers method and economics only.

Twenty-five engagements written up in full — the range, not the highlightsDistressed e-commerceTurnaround diagnosisCatalog and product data~300,000 itemsMarketplace operationsAmazon and WalmartWebsite performanceSpeed and structureSocial researchTen-year datasetBook productionSeventeen titlesMarket researchSector studiesDocument analysisAt volumeBar length shows relative depth of the written case, not revenue.
Twenty-five written up in full — including the ones that did not work, which are usually the more useful read.
Twenty-five engagements written up infull — the range, not the highlightsDistressed e-commerceTurnaround diagnosisCatalog and product data~300,000 itemsMarketplace operationsAmazon and WalmartWebsite performanceSpeed and structureSocial researchTen-year datasetBook productionSeventeen titlesMarket researchSector studiesDocument analysisAt volumeBar length shows relative depth of thewritten case, not revenue.
Twenty-five written up in full — including the ones that did not work, which are usually the more useful read.

We get your products sold

Catalogs, listings, marketplaces, search visibility, competitive position. Whatever you sell, we find out why it is not selling and what it would take.

Assessment & remediation

A design retailer, crawled properly

A Shopify storefront for a designer home-goods brand. What a full technical crawl found, and why the first crawl produced numbers that were not real.

444 URLs crawled · 60-page report · 154 false errors caughtRead the case → Cultural institution

An art museum with three front doors

A regional art museum running content, ticketing and retail on separate systems, and what that split costs before anyone writes a word of copy.

55-page assessment · 3 domains · 9 dimensions scoredRead the case → Marketplace strategy

Should a heritage brand sell on Amazon?

An unsolicited analysis for a well-known outdoor brand that does not sell direct on Amazon, built from the platform’s own search data.

938,986 search terms analyzed · 20 slides · 6-month build costedRead the case → Distressed business assessment

What is still worth something?

A twenty-one year old e-commerce business four days from filing. Five years of financials, six marketplace channels, and what was genuinely hard to rebuild.

21 yrs of trading · 6 channels · 4 days to the filingRead the case → Machine learning advisory

A machine learning analysis for Monster.com

Two open questions from a vice president: what the candidate journey could reveal, and whether ML would improve resume-to-job matching.

56 pages · 3 implementations documented · 1 build argued downRead the case → Competitive research

The research that reversed our own recommendation

A client wanted to cut a very large catalog. Ten years of their own order data said the opposite.

88.3% sold exactly once · 75.8% of revenue in the tailRead the case → Catalog & product data

Three hundred thousand products nobody could describe

Recovering metadata that had never been connected, and a revenue analysis that reversed itself.

96.9% matched to source · 2.1% of titles to specRead the case → Site performance & SEO

A 300,000-item catalog, and the work of making it findable

Page speed, crawl budget, index coverage, feed and metadata work, and the regression the re-test caught.

273,807 records matched · 36% of crawl recoveredRead the case → Market entry

Entering a market you have never sold into

Market entry research for a home furnishings line — sizing, positioning and channel.

Nine charts · full market buildRead the case → Museum assessment

Found by More Than Its Name

A content and social plan. The next audience is searching for the art, not the name.

12,726 searches · 3 plans compared · 4.0x returnRead the case → Retail & gallery assessment

Who frames with the company, and where they find art

A framing house founded in 1879, and how it becomes an art destination online.

147 years · 3 kinds of buyer · 6 findingsRead the case → Candidate search study

34 Days to Page One

What voters find when they search a candidate’s name, and a 34-day plan to change it.

34 days · 4 debates · 24-hour answer clockRead the case → Sales & marketing diagnostic

A frozen food maker that stopped growing

The ethnic grocery channel is rising and this company is flat. A 4-week diagnostic to find the leak and prove the fix.

$40M company · 4 weeks · 6 numbers to watchRead the case →

We get your ideas funded and published

Books, decks, proposals, grant applications, pitch packages, manuscripts, presentations — any format where an outsider has to read it and say yes.

Venture design and funding

You have the idea. How are you going to do it?

Turning a venture concept into something a federal reviewer can assess — scope, schedule, cost, risk and control.

2 federal routes · 5 planning artifacts · 1 advisor finding the holeRead the case → Business plan

What the research produced

A patent application, a federal seed funding package, a venture introduction and three faculty advisors.

1 patent filed · 100+ data feeds designed forRead the case → Manuscript & production

The apparatus behind one book

What a trade publisher actually requires, and what that apparatus costs when you buy it.

155 figures cleared · $28,400 per volume avoidedRead the case → Audience research

The finding that won a six-volume commission

The audience research that turned a publisher’s maybe into a signed contract.

Six charts · contract securedRead the case →

We get your people, vendors and operations managed

Briefs, milestones, contracts, curricula, procedures, pricing models and the ledgers underneath them. The paperwork that lets a small operation run without you standing in it.

Social operating protocol

A social plan somebody can actually run

Formats, cadences, named suppliers and numeric targets across six platforms. Nobody can execute a tone.

6 platforms · 6 jobs · 1 source archiveRead the case → Vendor management

How to hire a specialist and know what you got

Pricing against what remains to be built, milestones you can stop at, and verifying what came back.

4 independent milestones · 7-item punch listRead the case → Logistics & pricing

Setting a rate before you know the demand

Modeling fixed costs and unbilled time, then writing the rules that decide the schedule in advance.

8 operating documents · 2 rate scenarios modeledRead the case → Curriculum

Building a course where none existed

No textbook, no accreditation precedent. Ten modules a college could adopt, staff and stand behind.

10 modules · first of its kind in the countryRead the case →

We get your research and your records done right

Litigation files, claim histories, archives, regulatory exchanges, reference material. Organized, cross-referenced, cited to the page — and honest about where our work ends.

Document analysis

Ten years of records, read together for the first time

Over ten thousand documents, a succession of attorneys, and nobody had ever read the whole record at once.

10,263 documents · $2.5–4M conventional cost · 5–8 yearsRead the case → Legal research & drafting

When the record outlasts the resources

These matters rarely end on a ruling. They end when one side runs out of capacity to keep filing.

$15–50K per brief at market · 0 citations unverifiedRead the case → Research design

Ten years of a Facebook page, and a question worth asking

Turning an observation about archival content into a study designed to prove itself wrong.

3 experiment arms · 0 results claimed yetRead the case → Reference content

Fifty-eight thousand words, written for a moving vehicle

Comprehensive first and curated second, organized by where the reader physically is.

58,236 words · 541 restaurants catalogedRead the case →

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