← Methods · Part 5 of 6

What we will not claim

We will say

  • This is what the data shows, and here is the size of it
  • This is observed behavior; that is stated preference
  • These two things moved together, and here is what else was happening
  • We do not have enough here to answer that yet, and this is what it would take
  • Our earlier recommendation was wrong, and here is the number that changed it

We will not say

  • That correlation is causation because the client would prefer it
  • That a test reached significance when the sample cannot carry it
  • That a rise was ours when three other things changed the same month
  • That a method is appropriate because it is the one we happen to own
  • That a finding is settled when it is a hypothesis worth testing

Findings do not get edited on the way to the client. Independence is the whole reason an outside assessment is worth anything, and if a finding gets softened it stops being useful to anybody.

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