← Research · Part 3 of 10

Not what we sell. What we are building toward.

Our engagements are operational. We look at what a business’s marketing is doing, explain it plainly, and repair what is broken. Weeks, not years.

The study: a 16-year-old Facebook page of historical photographsSnapshots of the Past. About 35,000 followers. People still comment on posts from years ago —including in long stretches when nothing new was posted. We are testing whether that is real.Commentsper weekWhat we think historical photos doold posts keep drawing new commentsWhat ordinary posts doa few days, then nothingDay the post goes upYears laterThe shapes above are what we expect to find, not a result. Nothing is published yet.The data is sixteen years of comment timestamps from the page. If the solid line holds, an archiveof old photographs is an asset that keeps earning — not content that expires in a week.
One of the studies in progress — using our own Facebook page, which has been running for sixteen years, as the test case.

But the work generates data, and some of the questions it raises deserve a longer answer than an engagement allows. Those become research — done alongside graduate work, on our own data and on client data with permission, over the sort of timescale real research takes.

Worth being plain about this. We do not sell research studies. A proper attribution study or a causal analysis is a year or more of work and belongs in a journal, not in a consulting proposal. What the training does is make the everyday work correct — it is why we know when a number is wrong, when a comparison is invalid, and when somebody is fooling themselves with their own data.

START HERE

Send us a web address.

We’ll give you a free AI analysis and tell you the three things we’d fix first — in writing, for nothing.

Get in touch →